Website Concept for PopSugar
A website concept for the San Francisco based lifestyle company.
The Challenge
PopSugar had launched an online sample program allowing brands to test samples of their products with the PopSugar audience. The website that housed the program was difficult to navigate and hindered participation. PopSugar needed a new website for their sample program.
The Solution
I worked on a new website design that updated the sample program and integrated it with the look and feel of the rest of the PopSugar websites.
The updated web pages presented the sample program in a clear, easy-to-understand format and fit seamlessly with the rest of the PopSugar website.
The website featured an adaptive design, creating an optimized experience on different devices.
Wireframes were created to give the design and engineering teams a quick way to visualize the scope of the project and make easy revisions.
The new homepage design presented users with an easy step-by-step process for signing up and requesting samples.
The sign-up form gathered valuable information so brands could target specific demographics when sending out samples of their products.
Products that had been previously reviewed were archived creating a library of products that PopSugar readers had tested and rated.
Users could click into a specific product in the archive to see a breakdown of how the product was rated, and read any comments left by reviewers.
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