Social Media Campaign for Greatist
Social media campaign for the New York City based health and fitness media startup.
The Challenge
Greatist wanted a way to make their social media accounts stand out in a constant stream of content.
The Solution
I worked with my team of photographers and designers in close partnership with the social media team to make Greatist’s social media accounts a place to express the stories of real people discovering what makes them happy and healthy.
We developed a casual photography style that allowed us to approach random people on the street, ask them to participate in our social campaign, and take a photo that captures some of their personality without revealing their identity.
As a way to visualize the personality of each participant in our social media campaign, we developed a hand-drawn type approach. We grabbed a short quote from the participants’ responses and drew each quote to create a unique hand-drawn expression.
The completed social media posts combined the photography, hand-drawn type, and the participants interview. The resulting posts created a mosaic of real-world health and happiness inspiration.
The design team was constantly looking at type and illustration inspiration to ensure that no two social posts were alike.
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