Packaging for Charles & Colvard
Packaging design for the North Carolina based jewelry and gemstone manufacturer.
The Challenge
Charles & Colvard sourced packaging from several different vendors each with their own specifications, materials, and printing methods. This lead to inconsistencies when presenting and shipping product, and a fragmented brand experience for customers.
The Solution
I worked with the fulfillment team to select a single vendor for packaging production. I then created a master set of packaging specs that unified the look and feel for all Charles & Colvard’s packaging.
Rings and earrings used the same packaging. An insert allowed the box to be converted from a standard ring box to a box meant for earrings.
A pillow box was used to package bracelets and certain necklaces.
A tennis bracelet box was used to package bracelets with a continuous chain of gemstones.
The loose gem box was used to package and safely ship loose gemstones.
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