Minisite for Lacoste
A minisite celebrating the 80th anniversary of the legendary Lacoste polo shirt.
The Challenge
Lacoste was looking for an engaging way to celebrate the 80th anniversary of their legendary polo shirt.
The Solution
I created a pop-up minisite that traced the history of the polo shirt from its roots on the tennis court through its current status as an icon of modern fashion.
For the landing page of the minisite, I used product shots of the polo shirt mixed with typography to create an eye-catching lockup.
The minisite features an adaptive design, creating an optimized experience on different devices.
Additional pages in the minisite allowed users to experience the history of the polo, explore multiple color and style options, discover their favorite style, and ultimately purchase the product.
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