IT Budget Monster Campaign for Apptio

An advertising campaign for the multinational technology budget and planning company.

 
 
 

The Challenge


Apptio wanted to create a campaign that would bring attention to the problems that Apptio’s products solve in a fun and lighthearted way.

 

The Solution

I collaborated with multiple teams across the organization to create a series of IT budget monsters that personified the challenges Apptio’s customers face when planning, budgeting and forecasting their IT and technology services.

 
 
 
 


A family of IT budget monsters were created that would be used in different ways throughout the campaign. Each monster included several keyframes so animation and movement could be added as needed.

 
 
 
 


A series of digital ads were developed showcasing the different monsters and the different problems they represent.

 
 
 
 


Stickers of the different monsters were created that could be displayed on laptops and other surfaces as a way to generate organic awareness of the campaign.

 
 
 
 


A plush monster was created as a premium gift for existing and prospective customers.

 
 
 
 


A retro-style video game was developed that could be used to draw attention to Apptio’s booth at trade-shows and other events.