Flyer for Tower Records
A monthly flyer highlighting new products for the iconic music retailer.
The Challenge
Tower Records had always printed and distributed flyers highlighting new products in their stores. However, in recent years the flyers had become an overcrowded wallpaper of new releases and products on sale. The company needed a fresh approach to its flyers.
The Solution
I worked closely with my Art Director to create a magazine-style flyer template that showcased new releases, up-and-coming artists, and products on sale in a more on-brand, editorial voice.
The cover of the flyer was redesigned with a more magazine-style approach. Large photography showcased that month’s most significant release from a popular artist.
The interior pages highlighted new music and more from a variety of music genres. Each release was paired with a short description and review.
Given that the flyer was published monthly, the design used a simple grid system allowing for flexibility when handling different topics and layouts.
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