Event Collateral for Key Curriculum Press
Trade show booth collateral for the Northern California based textbook and software publisher.
The Challenge
Key Curriculum Press had a history of using humorous costumes and stunts to draw attention to their booth at industry trade shows. As the company matured, they needed a trade show booth presence that would fit better with their overall brand, but would still stand out.
The Solution
I worked closely with my Art Director to develop a physical trade show booth design, along with printed collateral that all worked together to create a unified experience for booth visitors.
A collage illustration was created that would stand out on the trade show floor, and spoke to the engaging and interactive approach that Key Curriculum Press took with their products.
A standard template was created for business letters, press releases and one-page product descriptions. These materials, along with business cards, could be placed together in a folder and handed out to booth visitors.
The trade show booth itself featured a large mural of the illustration along with shelves for product and a screen for software demos and courses.
While we discouraged employees from wearing humorous costumes on the trade show floor, we wanted to give them an opportunity to show off the fun side of the brand. With that in mind, we created a series of t-shirts showcasing mathematics related puns in a fun way.
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