Catalog for Key Curriculum Press
Product catalog for the Northern California based textbook and software publisher.
The Challenge
Each year, Key Curriculum Press printed a formal list-style catalog showcasing all of their products. They wanted an updated design that would better communicate their unique personality and products.
The Solution
I worked closely with my Art Director to create an eye-catching catalog that would visualize Key Curriculum Press’s products in a more dynamic way.
The cover of the catalog featured an abstract representation of the thought process. We wanted to visualize how students learn new concepts in a new and exciting way.
The opening table-of-contents spread featured a letter from the company founder speaking to the overarching company mission.
Spreads featuring Key Curriculum Press’s products featured pull-quotes from real teachers using the products in their classroom, along with diagrams highlighting stand-out features from Key Curriculum Press’s textbooks.
Product summary pages showed how a textbook series could be used across multiple grade-levels for a consistent approach to classroom learning.
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